Interim Performance Marketing Manager

An exciting opportunity to join Kyero as Interim Performance Marketing Manager, playing a key role in Kyero’s ambitious growth plans.


Title: Interim Performance Marketing Manager


Terms: Full Time / Flexible working (Maternity cover, rolling contract starting May 2022)


Location: Fully Remote (time zones UTC-1 to UTC+3)



The Role

We're looking for someone to take ownership of all aspects of our performance marketing channels. We’re after a creative problem solver, who happens to be a digital superstar.


Our innovative and inclusive culture gives you a very real opportunity to make a difference and play a key role in our growth as a company.


Read on for our story and what we’re hoping you can bring. If this sounds like a good fit, we’d love to hear from you!



Kyero’s Story


Kyero helps people from all over the world to find their sunshine. We make it easier for international property buyers to achieve their dreams.


Many of us have moved countries so we know the joy of finding the place you want to call home. We also know the highs and lows involved in making that happen. Our founders, Louise and Martin, started Kyero based on the lessons they learned when they bought land in their favourite part of Spain. They harnessed what they learnt to create a company dedicated to helping people move from dreaming about sunshine to living in it.



The Business

We are an international team of 30 fully remote people located across 7 countries, combining Marketing, Sales, Customer Services, Design, Development, Data, Finance and Admin. All of whom are truly passionate about the vision and purpose of the business.


The team brings exceptional knowledge of the market and a complete focus on the buyer. With a culture of trust and inclusion, we are firm believers in the power of data, the principles of test and learn and the importance of promises and proof points.


Our response to the Covid crisis was to protect our team and control costs whilst rapidly evolving our proposition to test new commercial models, evolve the buyer experience and explore new ways of working. Moving into 2022 we feel stronger than ever. Within the last 18 months we have launched new branding, introduced a Freemium commercial model, established a marketing team, brought on a new CTO and established new partnerships for Data, SEO and CX, all whilst establishing ourselves in three new international markets.


And we are committed to making this a business for good. In 2018 we became a business with negative carbon emissions. And given our commitment to help people find a place they can call home, we allocate a % of our annual revenue to Spanish homeless charity Hogar Si Foundation RAIS. We are also actively exploring how we can make the move to become Employee Owned & B-Corp in the years ahead.


And we’re only just getting started… with a clear vision, strong leadership and expertise across the team, we’re more ambitious than ever and have the perfect recipe for continued growth!



Our Values


We help people find their sunshine. For some, that’s a home in the sun. For others it’s a place where they feel at home, where they belong. For our team, it’s the chance to find sunshine in their work, their home and their life.


These are the values we live by:

  • Know our customers, no assumptions.

  • You can with Kyero.

  • Explore what’s possible, never settle.

  • Real Deal, what you see is what you get.

  • One team, together we go further.


Your Experience

  • The successful candidate will have excellent interpersonal skills with the ability to build and maintain effective internal and external relationships.

  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

  • Experience within both a B2B and B2C environment is desirable

  • Commercial skills and business acumen are also essential for this role. You will possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.

  • You will be experienced in delivering successful acquisition strategies; developing customer retention plans, business cases and reporting marketing performance to P&L KPI’s.

  • You will be aware of how a brand can use personalisation across digital channels in order to improve customer journey’s and conversion rates

  • You will understand GDPR and the impact on marketing communications.

  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics 4 experience.

  • Experience working across international markets is desirable

  • Finally, you will understand marketing toolsets such as Hubspot with experience of direct marketing channels



Your Main Responsibilities

  • You will create and implement a strong performance marketing strategy and customer growth plans that will support acquisition and retention ambitions, measuring performance against KPI’s

  • You will build customer journeys that deliver best in class experience; that increase conversion and in turn increase the effectiveness of digital marketing

  • You will look at ways to attract new customers and agents to the brand, testing new channels and improving on existing ones. You will love the challenge of improving existing performance and hitting or exceeding targets

  • Working alongside 3rd parties, you will plan, execute and optimise for key traffic & conversion KPIs via organic, paid and own media channels mainly. You will create a test and learn environment helping to build business cases to grow investment in key channels as well as using SEO to help build demand in new markets.

  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

  • Create forecasts and set targets for the marketing team that support the overall commercial strategy across all channels and markets

  • Supported by the Marketing Director, you will form strong working relationships across the business and influence the senior leadership team to buy into channel strategies

  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

  • Champion Google Analytics 4 within the business ensuring it is rolled out and used effectively

  • Manage a marketing team across digital, PR and social Media



The Offer

  • Excellent salary & benefits

  • Autonomy and flexible working (preferably within easy travel to Bristol/Bath)

  • 38 days holiday including bank holidays

  • Healthcare and lifestyle benefits

  • Personal coaching through More happi

  • International team meet ups

  • The potential to make a difference and play a key role in our growth story



Does this sound like a good fit for you? We’d love to hear from you! Please get in touch and let us know why this could be the right opportunity for you.



To Apply

Send your application to jobs@kyero.com and include "Performance Marketing Manager" in the title.


Please also include:


  • Your CV

  • A few words explaining why you think you'd be a good fit for Kyero


Important Info


Direct applicants only please - we won’t respond to agencies.