Email & CRM Marketing Manager (Mat cover)

A brilliant opportunity to join Kyero as Email & CRM Marketing Manager as maternity cover. This full time remote position would be the ideal role for someone with Hubspot experience looking to take that step up in their career, or for an experienced email marketer seeking to drive change and improvement.

Title: Email & CRM Marketing Manager (Mat cover)

Terms: Full Time, Maternity Cover / Flexible working

Location: Fully Remote (UK Based)

The Role

We are looking for a data-driven email marketer to manage campaigns to our Buyers and Agents on a fixed term basis as maternity cover. You will be responsible for planning and developing our overall email marketing strategy, running and optimising campaigns, managing our CRM platform (Hubspot), and collaborating with Marketing, Sales, and Operations. You will also play a key role in continuing to develop our brand voice.

At Kyero we have two significant customer segments; our agents and our buyers, both are critical to our business success. With ambitious growth plans over the next 10 years, we will be expanding into new countries, which will require a pipeline of qualified agents for the sales team and an audience of engaged buyers generating enquiries for our agents. As a digital marketplace, delivering a best in class customer experience is at the heart of our strategy, and as the email and CRM lead, you will play an important role in bringing this experience to life, using data and insights to implement brand felt touch points that set Kyero apart from the competition.

Read on for our story & what we’re hoping you can bring. If this sounds like a good fit, we’d love to hear from you!

Kyero’s Story

Kyero helps people from all over the world to find their sunshine. We make it easier for international property buyers to achieve their dreams.

Many of us have moved countries so we know the joy of finding the place you want to call home. We also know the highs and lows involved in making that happen. Our founders, Louise and Martin, started Kyero based on the lessons they learned when they bought land in their favourite part of Spain. They harnessed what they learnt to create a company dedicated to helping people move from dreaming about sunshine to living in it.

The Business

We are an international team of 43 fully remote people located across 8 countries combining Marketing, Sales, Customer Services, Design, Development, Data, Finance and Admin. All of us are truly passionate about the vision and purpose of Kyero.

This is a significant time for Kyero & we’re evolving our proposition to test new commercial models, improve the user experience and explore new ways of working. We are confident that we have all the ingredients not only to grow but to firmly become recognised as a market leader and do it with purpose.

We are using business as a force for good. In 2018 we became a business with negative carbon emissions. And given our commitment to helping people find a place they can call home, we allocate 1% of our annual revenue to the Spanish homeless charity Hogar Si Foundation RAIS. Kyero has recently become a B Corp company, and we hope to be an employee trust owned company in the near future.

And we’re only just getting started… with a clear vision, strong leadership and expertise across the team, we’re more ambitious than ever and have the perfect recipe for continued growth!

Our Mission & Values

To help people find their sunshine with confidence. We’re focused on building trust & adding magic to the experience of finding a property abroad, and our fully remote international team brings passion, knowledge & expertise. We’re committed to doing the right thing for people and the planet.

These are the values we live by:

• Know our customers, no assumptions.

• You can with Kyero.

• Explore what’s possible, never settle.

• Real Deal, what you see is what you get.

• One team, together we go further.

What You Will Bring…

Your Experience

• Past experience with email marketing, lead nurturing, marketing automation personalisation and  web analytics

• Experience with Hubspot

• Ideally has knowledge of other email platforms 

• Has design experience to create content for email campaigns

• Proficient in using marketing automation technology

• Experience of reporting on email performance and a/b testing to maximise results.

• Familiar with GDPR compliance

• Passionate about branding and translating this across digital touch points

• B2B and B2C experience desired

• Experience and confidence managing external stakeholders and working alongside them to deliver results.

• Sense of ownership and pride in your performance and its impact on company’s success

• Critical thinker and problem-solving skills

• Team player

• Good time-management skills

• Great interpersonal and communication skills

• Comfortable managing your own time and working remotely.
  
  

Responsibilities:

• Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information

• Manage and build the overall email marketing strategy, analysing data to get smart insights and create personalised touch points

• Generate qualified leads and move them through the funnel

• Create and design various CTAs and email templates

• Determine email marketing KPIs

• Develop and present reports on a weekly/quarterly basis

• Increase engaged email subscriptions

• Suggest methods for improvements and optimisation across emails, campaigns and workflows

• Create and segment lists based on behaviours like past email engagement and website interactions and maintain these lists

• Use personalisation tools to build 121 experiences and touchpoints

• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

• Potentially looking into a replacement B2C email platform
  
  

The Offer

• Competitive salary & benefits

• Autonomy and flexible remote working

• 38 days pro-rata holiday including bank holidays

• Healthcare and lifestyle benefits

• Personal coaching through More Happi

• International team meet ups

• The potential to make a difference and play a key role in our growth story
  
  

This offer reflects UK employment & terms will vary for international contractors.

Does this sound like a good fit for you? We’d love to hear from you! Please get in touch and let us know why this could be the right opportunity for you.

To Apply

Send your application to jobs@kyero.com and include "Email & CRM Marketing Manager" in the title.

Please also include:

• Your CV

• A few words explaining why you think you'd be a good fit for Kyero
  
  

Important Info

Direct applicants only please - we won’t respond to agencies.
This is a fully remote position so you must already have the set-up to work from home, i.e. a home office and a good internet connection.